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DOJO ZINE x Longbranch Inn | SXSW 2016

March 16th – 19th

1133 E. 11th St.
Austin, TX 78702

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We are accepting applications for one exclusive automotive partnership.

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Dojo Zine is a worldwide music, art and culture magazine emerging from Brooklyn, NY touching base in Austin for the first time during SXSW 2016. For the past 14 years, The Longbranch Inn has hosted thousands of bands during South by Southwest music festival.

The venue is located five blocks east of I-35 on 11th street just 15 blocks from the Texas State Capital. This year’s projected festival attendance is 1.5 million. Projected turnover for the week is 100,000 people. We have our own stage, 2 PA’s, backline, security, and sound engineer.

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Who are our readers?

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audience

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General Info

– Indoor stage
– Outdoor patio
– Sound provided
– PA’s
– Backline
– Lighting

Partnerships

We are very selective in choosing precisely the right people to work with. Thanks in advance for understanding.

– Potential for craft beer/ liquor special exclusivity
– Networking opportunities
– The potential for ongoing mutually beneficial relationship with all 5 bars
– Potential for future marketing events and endeavors
– Visible brand partnership at SXSW
– Full page ad in SXSW print edition of DOJO ZINE
– Assistance with booking
– Location close to downtown
– Graphics + printing
– Tech/ film/ music parties
– Media packages including hi-resolution commercial photography + video
– Total Promoting Social Media Following of 68.6 thousand
– Daytime + night time partnership slots available

booking-breweries

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Media Package

Coverage of all 4 days of the music showcase of over 80 bands
3 – 15 seconds videos optimized for social media
1 – 60 second video optimized for social media
100 high quality professional music photos from @giantclick

Vision

The vision for Dojo Zine’s music showcase at SXSW is to incorporate art, music, photography and culture into fun and enjoyable 4 day experience. We are focused garnering and cultivating an ongoing relationship with our fan-base consisting of industry leaders and trendsetters. \m/

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Key Event Strategies

Develop a mind blowing marketing strategy based on brand needs
Accumulate and incorporate existing media relationships
Solve problems by assimilating your brand with our tastemaker audience and general good times.

Key Performance Indicators

SXSW has over 400,000 people attending events

PROMOTED FACEBOOK EVENT
100,000 impressions spread over 10 days

Custom targeting by
Age
Gender
Location
Technology
Interests

DOJOZINE.COM IMPRESSIONS
30,000 impressions spread over 3 months
Editorial interview on DojoZine.com

Targeted impressions to categories
Street Art
Music
Photography
SXSW
Austin or Nationwide

SOCIAL MEDIA IMPRESSIONS

Facebook
Dojo Zine – 3.5 k
What is Dojo 1.5k
Dylan Johnson 2k
Kerry Myers – 3.5k
Jono Bernstein 1.6k
Jessica Louise Dye 3.2k

Total – 15.3k

Twitter
Dojo Zine 0.5k
Dylan Johnson 0.7k
Kerry Myers – 5k
Jono Bernstein 0.5k
Jessica Louise Dye 11.3k

Total 18k

Instagram
Dojo Zine – 0.5k
Dylan Johnson 10.7k
Kerry Myers 2.1k
Jono Bernstein 5.7k
Jessica Louise Dye 16.3k

Total 35.3k

Total social media following: 68.6k
Flier and/or photos posted and tagged to all accounts reaching 68,000 people on social media.

SPONSORED EDITORIAL ARTICLE ON DOJOZINE.COM

Full Interview and photo shoot for underground.net
Party promotion with mentions & logo of Budweiser as beer sponsor.
Full party photo recap every night with mentions of both sponsors on DOJOZINE.com and socials
Recap video included for Budweiser and Underground.net social media

PROJECTORS

Plethora of projectors
Available for randomly placed content throughout duration of event

MERCH BOOTH

Provided on site
72” x 30” inside at Longbranch Inn
96” x 48” at Kenny Durham’s Backyard
Size negotiable
Charging station

EYES ON IMPRESSIONS

Custom Mural
Banner Space
Pedi Cab Routes

AUSTIN CHRONICLE

80,000 print circulation
1800 distribution points
3 weeks of ads
1,500,000 page view
500,000 monthly uniques
Brand Ownership over the Austin Chronicle Homepage – March 19th
15,000 Person email blast

FOOD TRUCKS
Sams BBQ
West African
Smoothie
Another BBQ Truck

STREET ART MURAL + BANNER SPACE at LONGBRANCH
– 1 – 60’ x 25’ outdoor mural space. 
Dojo Zine is an art magazine 
We can do a very tasteful sponsored post featuring the artist mentioning the brand.
We can also collaborate on choosing a street artist
– 15 – 4’ x 2’ banner spaces for visible along 11th Street at Longbranch Inn
We can take care of all outdoor vinyl printing
– 3 – 4’ x 2’ Longbranch Inn indoor banner spaces 
– 1 – 8’ x 4’ banner behind the stage

KENNY DORHAMS BANNER SPACE
– 25 – 4’ x 2’ banner spaces for visible along 11th Street at Longbranch Inn
We can take care of all outdoor vinyl printing
– 1 – 12’ x 4’ banner behind the stage
– 12 – custom artist activations

DOJO ZINE LIMITED EDITION SXSW PRINT

Full page ad 8.75” x 11.25” – full bleed
Art submission final deadline on March 8th 2016

ACCOMMODATIONS

Air B&B Style options
1 Mansion Willing to Accomodate 3-5 VIPs
Accommodations will be provided

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Previous Partners

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Dojo Nationwide Party Series

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Thanks for your time. Email [email protected] with any questions or concerns. 🙂

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